15 Apr Master the Art of Local Marketing with these 12 tips
Marketing should aim to reach beyond the standard sales pitch and into something deeper. The right techniques can create something special that gives you credibility and a solid foothold in the community. A campaign done well can:
- Build trust in your brand
- Help you engage with your community
- Make you a household name around the neighborhood
12 Local Marketing Tips
Connect with other local businesses and develop relationships on a local level to expand your network and build partnerships.
Participate in community events to build awareness and meet with other businesses in a casual way that “allows you to introduce yourself to other businesses in a way that doesn’t feel like a sales pitch,” (Chris Quiocho, Offland Media).
Every business wants their customers to have an awesome experience, but even a poor review gives you the opportunity to correct and repair.
Use Google Local to assure that your listings are properly managed. Upload pictures include relevant information and ask for customer reviews.
Focus on your core service area and launch a new meetup and you might just land an ideal URL on meetup.com.
Even if your business is global, it’s still important to have a presence in your community to contribute to the local scene, make new connections, and raise brand awareness.
Hold happy hour networking events where everyone can relax and unwind while sharing business ideas in a low pressure setting.
A person who might not have found you otherwise can find you here. Plus, “most of the fees are paid when the customer actually purchases the product or service that you are offering,” says Mike A. Podesto of Find My Profession.
A networking mixer is a great way to get your local business involved with other local business owners. Find one or create your own.
Use local directories and social media groups to introduce your business, and what you have to offer, to a new audience.
Target Facebook Ads can be an effective strategy. Research your target customer and find an effective message that will reach your local audience.
Find local influencers to grow your fan base. Attracting the right people in your community will bring in customers who follow those people.